Understanding Your Customer: The Value of Data Quality in a Microsoft Dynamics CRM Environment

How well do you know your customers?  In order to fully understand and know your customers, you must rely on the data within your customer relationship management (CRM) system.  But without proper data quality for your contacts and accounts, you risk problems when supporting and managing your customer relationships that could impact retention and revenue growth efforts.

Join Customer Effective and Trillium Software for this webinar as we address the critical impact of data quality within a Microsoft Dynamics CRM Environment.  Learn about the sources of data quality challenges as well as best practices and key methodologies to help improve your customer insight.

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Discussion topics will include:

  • Impact and Benefits of Data Quality in CRM
  • Sources of Data Quality Problems
  • Data Quality Process Methodology
  • Who is My Customer?
  • Demo: Microsoft Dynamics CRM Using Trillium Software