Sabert Corporation Uses Scribe to Integrate SAP ERP and Microsoft CRM

Food packaging industry leader boosts sales productivity with timely and accurate customer information in Microsoft Dynamics CRM

Manchester, NH — January 17, 2012 — Scribe, the leader in CRM data integration solutions, announced that Sabert Corporation, a global leader and innovator in the food packaging industry, is using the Scribe Data Integration Platform for bi-directional connectivity between its SAP enterprise resource planning (ERP) system and Microsoft Dynamics CRM. Providing employees with industry-leading tools like Microsoft CRM is a contributing factor to Sabert’s success. Despite the recession, Sabert has continued to experience double-digit sales growth.

“When we were evaluating CRM solution providers for sales force automation, Microsoft CRM had what we needed: a native Outlook interface, which our field sales already used on their laptops, and the ability to work offline,” said Mike Freeman, Director of Information Technology at Sabert Corporation. “We knew there would be heavy integration requirements, and we didn’t want to add staff, so we turned to a trusted partner and integration platform.”

Sabert brought in Customer Effective, an award-winning national Microsoft CRM consulting firm, to implement CRM three years ago, including integration with Sabert’s SAP ERP system. Customer Effective recommended Scribe as the integration provider of choice because of its proven integration between CRM and SAP. After deployment, Sabert IT assumed responsibility for support and maintenance of CRM and any future integration projects without an increase in IT staffing.

“With Scribe’s adapter and connector solutions, the adoption of CRM among the user community increased dramatically by providing them with the right data at the right time in their daily processes,” said Mike Rogers, Vice President of Business Development and Marketing at Customer Effective. “Scribe’s built-in functionality makes it quick to learn and easy to use. We implemented 35 interfaces from SAP to CRM and several back into SAP.”

Every day, Sabert pushes all of the customer data from SAP to CRM using Scribe. Sabert’s 70 field sales representatives report that they are saving hours a night per person on clerical tasks now that they can get the information they need — such as order status reports — from CRM through Outlook on their laptops.

In addition to information for the sales team, Microsoft CRM gives Sabert’s executive management team access to information on the sales pipeline, including forward-looking trends in various channels. As deals close in the field, timely and accurate data feeds back into the planning system through Scribe, optimizing Sabert’s forecast-based manufacturing.

“The collaboration between Sabert and Customer Effective demonstrates the efficiency and resulting productivity of Scribe’s data integration platform and Microsoft Dynamics CRM,” said Lou Guercia, President and CEO of Scribe. “Working with trusted partners and proven technologies guarantees that businesses realize the full value of their investments in the latest enterprise applications whether on premise or in the cloud.”

About Sabert Corporation

Sabert Corporation is a global leader and innovator in the food packaging industry. Since 1984, Sabert has been designing, manufacturing and distributing quality, cost-effective solutions for packaging, displaying, serving and storing fine food. Headquartered in Sayreville, New Jersey, USA, Sabert also has North American facilities in California and Kentucky, as well as manufacturing facilities in Belgium, Europe and Zhongshan, China.

About Customer Effective

Customer Effective is a leading innovator in relationship management and process automation solutions based on the Microsoft Dynamics CRM platform. The company is a Gold Certified National System Integrator having completed hundreds of Microsoft Dynamics CRM implementations and development projects. Recent CRM and Microsoft awards include recognition as the 2011 and 2010 East Region CRM Partner of the Year, the 2010 Worldwide CRM Partner of the Year Finalist, the 2009 Worldwide Microsoft Financial Services Partner of the Year, being named to the Microsoft Dynamics President’s Club from 2006 through 2010, recipient of the Microsoft Dynamics Inner Circle distinction in 2008 thru 2010 and a member of the 2008, 2010, 2011 Inc. 500|5000 list. For more information, visit

About Scribe

Scribe Software is a top provider of cloud and on-premise data integration solutions worldwide. With over 900 partners and 12,000 customers, Scribe has proven its ability to deliver cost-effective, reliable data solutions that give both its customers and partners a competitive advantage in business today. A Microsoft President's Award winner in 2010, Scribe has deep expertise in all Microsoft offerings, including Dynamics CRM Online, Dynamics CRM, Dynamics GP, and Dynamics NAV. Scribe's expertise also includes, Oracle, and SAP, among others. Customers and partners span a wide array of industries, including Financial Services, Life Sciences, Manufacturing, and Media & Entertainment. For more information, please visit, follow Scribe on Twitter, or subscribe to the Scribe Blog.