Equinox Wins Customer Award for CRM Deployment

Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM today announced that its client Equinox was awarded the 2008 Gartner & 1to1 Customer Award at the Gartner CRM Summit on Sept. 8, in Washington, D.C. Equinox was recognized as the winning company in the Sales Optimization category, which identifies organizations that have excelled in the use of sales force automation.

“Receiving the Customer Award for outstanding sales optimization demonstrates Equinox’s commitment to being a world class sales organization through the impeccable management of our members’ experience,” said Jeff Grayson, CIO of Equinox Fitness. “We are pleased with the results of our CRM system and honored to be recognized for our achievements.”

Gartner, the leader in information technology research and 1to1 Media, the authority in customer strategy, jointly established the Gartner & 1to1 Customer Awards to highlight companies for outstanding strategy, technology and execution in delivering a customer experience that creates value both for the customer and the enterprise.

“Equinox’s success indicates the benefits CRM provides to a variety of industries,” said Scott Millwood, CEO of Customer Effective. “With Microsoft Dynamics CRM, Equinox enhanced its overall sales efforts with easy-to-use tools that guide sales advisors through qualification steps during the interview process. CRM capabilities coupled with Equinox’s commitment to excellent member service have improved its sales environment, benefiting both the company and its members. We are pleased to be a part of their success and excited for their recognition by industry leaders.”

About Equinox

Based in New York City, Equinox is a luxury fitness company. Staffing over 5,000 employees throughout 45 clubs, the fitness organization operates in seven states including Boston, Chicago, Los Angeles, Miami, New York, San Francisco, San Mateo, Palo Alto and Washington, D.C.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultant and Solution Implementer having completed hundreds of Microsoft CRM implementations and development projects in financial services, manufacturing, technology, professional services and more. Recipient of several CRM and Microsoft awards, Customer Effective recently received the 2008 Microsoft Dynamics Inner Circle distinction, and was also named to the 2008 Inc. 500 list. For more information, visit www.CustomerEffective.com.