Email Marketing Benchmarks: How Do You Stack Up Against the Best?



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Email marketers asked. CoreMotives, an IBM Company, the leader in Marketing Automation for Microsoft Dynamics CRM, delivers email marketing benchmark metrics designed to help marketers better understand how their campaigns are performing against their peers. Join us as we also share a case story example of how CoreMotives client, Herschend Family Entertainment, used email to clean their Microsoft CRM and update their contact records.
 
In this webinar, Dan Griffin will share the results of a recent study of emails sent by nearly 3,000 brands in 2013. Specifically, the results provide insight into the following areas:

  • Metrics you might not be measuring but should be, such as number of opens per opener, the click-to-open rate, clicks per clicker, and complaint and unsubscribe rates.
  • New in this year's report, comparing manual and automated message metrics.
  • How measurements differ by industry vertical and geographic region.
  • Comparing metrics by both average (mean and median) and the top and bottom quartile performers.
  • What these metrics really mean, which ones are important and how you can use them to map strategies and tactics to take your programs with Microsoft Dynamics CRM to the next level.