Customer Effective Wins Microsoft Vertical Excellence Award

GREENVILLE, S.C., July 22, 2008 - Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, recently announced that it has received the 2008 Small to Midmarket Solutions and Partners Group (SMS&P) Microsoft Dynamics CRM “Vertical Excellence” Award for the New York/New Jersey region.

The Microsoft Partner Program Awards recognize Microsoft partners who have developed and delivered exceptional Microsoft-based solutions over the past year. Customer Effective was recognized for its Capital Effective CRM solution during the 2008 Microsoft NY/NJ Annual Partner Awards Dinner.

Financial institutions have unique needs to track highly sensitive customer interactions relating to loans, deposits and investments, insurance and many other personal wealth management services,” said Scott Millwood, CEO of Customer Effective. We designed the Capital Effective CRM software suite to provide a higher ROI for our financial services clients. Microsoft has been instrumental in our success in this market, and we are honored to receive this recognition from Microsoft’s SMS&P New York/New Jersey team.”

"Within just 15 months after opening their Northeast office, Customer Effective has clearly established itself as a leader in the East Region Microsoft Dynamics CRM partner community,” said Cyndy Phillips, area sales manager of Microsoft SMS&P Group. “The financial services market is an important vertical segment in the New York and New Jersey business community, and they demand customized deployment and support for Microsoft Dynamics CRM software. Customer Effective has proven itself as a worthy recipient of this award.”

Capital Effective is Customer Effective’s front-office relationship management software suite based on the Microsoft Dynamics CRM platform and designed exclusively for the financial services market. Capital Effective serves organizations in commercial banking, private equity, investment banking, hedge funds and wealth management.

About Microsoft Small to Midmarket Solutions and Partners Group

The Microsoft Small to Midmarket Solutions and Partners division was established with the mission is to drive world-class small and medium business customer loyalty, while delivering strong revenue growth for Microsoft and its partners. The Microsoft SMS&P division also acts as the primary link with EOC for Distributors and Dynamics Partners, on all issues related to contract management, renewals, in addition to coordinating with the appropriate segments to ensure deadlines are met, as well as manage vendors in support of SMS&P business operations.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultants and Solution Implementers having completed hundreds of Microsoft CRM implementations and development projects. With its Capital Effective CRM Suite, the company provides front office solutions for financial services professionals in commercial banking, private equity, investment banks, hedge funds and wealth management.For more information, visit