Customer Effective Partners with ExactTarget to Enhance Microsoft CRM Capabilities

Customer Effective, Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, recently announced a partnership with ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions. With this parternship, Customer Effective will provide an integrated solution that helps businesses effectively target customers and prospects through integrated email campaigns within Microsoft Dynamics CRM.

Clients of both Customer Effective and ExactTarget will benefit from the ability of Microsoft Dynamics CRM to capture and provide critical information to create highly personalized email marketing campaigns. Using the power of ExactTarget’s suite of on-demand one-to-one marketing applications and Microsoft Dynamics CRM software, businesses can leverage information from departments such as customer service, sales and marketing to design highly effective email templates and timely communication.

"The integration of Microsoft Dynamics CRM with ExactTarget offers our customers the ability to customize email campaigns based on real-time updates on customer and prospect activities and interests,” said Peter McCormick, co-founder and vice president of partnerships for ExactTarget. “This partnership is unique because organizations now have the ability to reinforce customer relationships with personalized emails based on recent company interactions.”

Using these two solutions in tandem, marketers are better able to send business-critical and event triggered communications which drive sales, optimize marketing investments and strengthen overall customer relationships. Email delivery, design and compliance are managed through the ExactTarget software.

“Our partnership with ExactTarget is valuable to our customers because it provides marketers with a closed-loop method of executing high-level communications and measuring performance,” explains Scott Millwood, CEO of Customer Effective. “The integration of Microsoft Dynamics CRM with ExactTarget’s email campaign management system helps businesses across many verticals use enhanced email campaigns for acquiring new customers or increasing revenue from existing customers.”

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. For more information, please visit

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultant and Solution Implementer having completed hundreds of Microsoft CRM implementations and development projects in financial services, manufacturing, technology, professional services and more.  Recipient of several CRM and Microsoft awards, Customer Effective recently received the 2008 Microsoft Dynamics Inner Circle distinction. For more information, visit