Customer Effective Named to Microsoft Dynamics Inner Circle

GREENVILLE, S.C., July 15, 2008 –Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, recently announced that it has earned the 2008 Microsoft Dynamics Inner Circle distinction. With this recognition, Customer Effective is regarded as a member company of the upper echelon of Microsoft Dynamic’s value added resellers and independent software vendors. Customer Effective’s Inner Circle recognition was announced during the 2008 Microsoft Worldwide Partner Conference, held in Houston.

Member companies of the Inner Circle consist of the top 1 percent of all Microsoft Dynamics Partners worldwide, based on sales and new customer adds. In recognition of their exceptional sales and new customer addition efforts, Microsoft Business Solutions Inner Circle members are rewarded with an opportunity to attend executive retreats, increased interaction with Microsoft Business Solutions executives, and industry recognition for their hard work and dedication to the Microsoft Business Solutions mission. Inclusion in Microsoft’s Inner Circle also automatically confirms Customer Effective’s membership status in the Microsoft President’s Club. President’s Club recognizes the top 5 percent of Microsoft Dynamics partners worldwide based on their exceptional and consistent performance for fiscal year 2008.

“Being named to the Microsoft Dynamics Inner Circle demonstrates our CRM expertise and our leadership as a Microsoft Partner,” said Scott Millwood, CEO of Customer Effective. “Since 2002, Customer Effective has successfully developed and implemented solutions on the Microsoft CRM Platform for organizations across a number of industries. Being part of the group of ‘the best of the best’ Microsoft partners is one of our greatest accomplishments to date.”

As a Microsoft Gold Certified Partner, Customer Effective is a company of Consultants and Solution Implementers serving mid-market and enterprise organizations worldwide. The company delivers business process automation, collaboration solutions and has engaged in hundreds of Microsoft CRM implementation projects since the product’s release in 2002. Through its project experience, Customer Effective has developed an extensive portfolio of product enhancements to help users get more out of their Microsoft CRM implementation. These customizations streamline and extend the capability of Microsoft CRM to make it easier for users to be more effective in their work.

About Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business. For more information, visit

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultants and Solution Implementers having completed hundreds of Microsoft CRM implementations and development projects in financial services, manufacturing, technology, professional services and more. For more information, visit