Customer Effective Named #1 Reseller of Scribe Software for 2007

GREENVILLE, S.C. April 22, 2008 - Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, announced it was named top reseller of Scribe Software for 2007. Scribe Software provides configurable data migration and integration software solutions for CRM implementations in order to help employees within an organization share customer data for more effective critical business processes and decisions. Customer Effective was recognized for generating more revenue than any other Scribe partner in 2007 for Microsoft Dynamics CRM implementations.

As the leading reseller of Scribe Software, Customer Effective offers products that support all business deployment options with Microsoft Dynamics CRM, on-premise, hosted and CRM Online. The Scribe software suite utilizes a unique and open template model that enables organizations such as Customer Effective to quickly and efficiently build integrations that can then be designed to meet the specific needs of each of their customers- all without having to write a single line of code. Scribe Insight has set the standard for the customer data migration and integration within a company’s CRM environment.

"Customer Effective played an integral role in the distribution of our integration tool, Scribe Insight, for many Microsoft Dynamics CRM customers,” said Lou Antonucci, director of sales for Scribe Software. “Their expertise in streamlining Microsoft Dynamics CRM implementations and managing data migration projects sets them apart from many integrated solutions providers. Our partnership with Customer Effective offers a win-win for businesses looking for rapid deployment, user adoption and timely return on investment from their CRM system.”

“Scribe’s data integration software suite is key component of many of CRM implementations involving multiple data warehouses and content formats,” Scott Millwood, CEO of Customer Effective. “For many clients, data is disjointed across different departments. Even small and medium-sized businesses struggle with data management across multiple systems. The beauty of Microsoft Dynamics CRM is the ability to infuse existing data, organize it into logical retrieval categories and leverage it to have more meaningful customer interactions. Scribe’s software suite is a natural addition to make CRM implementation more efficient.”

About Scribe Software Corporation

Scribe Software Corporation provides data integration and migration software solutions to help people within an organization share customer data, to better focus – and take action – on critical business events. By helping everybody within an organization work as one, we help our customers sell more and provide better customer service. Scribe Software, founded in 1996, is a privately held corporation headquartered in Bedford, New Hampshire.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultants and Solution Implementers having completed hundreds of Microsoft CRM implementations and development projects. With its Capital Effective CRM Suite, the company provides front office solutions for financial services professionals in commercial banking, private equity, investment banks, hedge funds and wealth management. For more information, visit