Customer Effective Announces Financial Services Industry Badge and Product Certification

Greenville, SC - - November 17, 2010 - - Customer Effective Inc., a 2010 Microsoft Inner Circle and East Region Dynamics Partner of the Year award winner focused on Microsoft Dynamics CRM, is announcing two key accomplishments in the financial services market: Industry Certification for Financial Services from AMR Research and the "Certified for Microsoft Dynamics" designation for its Capital Effective financial services solution.

Financial Services Industry Certification by AMR Research requires a thorough review of Customer Effective's industry experience, personnel and customer references by AMR Research analysts. "Certified for Microsoft Dynamics" for Capital Effective requires rigorous testing from an independent source, proof of adoption in production customer sites and recommendation from customers. Capital Effective is a Microsoft Dynamics CRM solution built by Customer Effective to address the sophisticated requirements of financial services firms in insurance, capital markets and banking.

"Achieving certification for Capital Effective and attaining our Industry Badge in Financial Services demonstrates our continued investment in delivering high quality, industry specific solutions for our customers," says CEO, Scott Millwood. "These advanced certifications insure our financial services customers that we deeply understand their business processes and requirements and are uniquely capable of helping them achieve success with Microsoft Dynamics CRM."

"From the moment we met the folks at Customer Effective we knew that they understood our business model and spoke our language. They came to the project with experts from our industry and pre-built templates to help us get the most from Microsoft Dynamics CRM,says Eric Souza, Director of Information Technology for Berkshire Partners, LLC, "The Customer Effective team has the right level of industry knowledge, technical skills and project leadership to help Berkshire achieve success. It's great to see AMR and Microsoft recognize their commitment to the financial services space."