Beekley Corporation Selects Customer Effective for Seemless Microsoft Dynamics CRM Implementation

Vendor Selected after Microsoft Recommendation, Customer Successes

Customer Effective Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, announced that Beekley Corporation, a leading medical products company dedicated to creating innovative solutions that improve communication in diagnostic settings, has selected the company to provide CRM software implementation and consultant services to improve its sales process.

Ray Thomas, director of Finance and Technology for Beekley, cites its existing Microsoft platform as a key factor in selecting Microsoft Dynamic CRM through Customer Effective. “Our previous system required an enormous amount of time migrating data from our existing system,” said Thomas. “Our sales and marketing team worked around the clock to get the system up and running, and we quickly decided this was not a solution to best meet our internal and customer care needs. After watching a CRM demonstration at Microsoft Convergence, we knew Microsoft Dynamics CRM was the best match for us. Microsoft recommended Customer Effective, and after listening to several customer success stories, we were confident in our selection.”

With Microsoft CRM, Beekley now tracks prospects, assigns calls and manages email-marketing campaigns through a single system. An entire sales cycle can be easily tracked, enabling sales representatives to easily and quickly obtain information on a prospect or customer. Reports are generated to analyze and identify strengths and weaknesses in the sales strategy. Additionally, new opportunities can be identified through CRM. 
Based on Customer Effective’s User First Design Formula™, a phased implementation approach with success metrics defined for each phase, the project was simple and ensured a smooth CRM delivery. According to Martha Flannery, director of sales and marketing for Beekley, “The way CRM was rolled out in a test environment enabled us to make any required changes to the system prior to full implementation. Customer Effective kept their composure and remained professional no matter how frazzled we became. The brilliance of how everything was handled by Customer Effective made a huge difference. We felt we were their only client.”“Customer Effective’s goal is to not only provide a great CRM system, but to ensure the system is implemented smoothly and seamlessly,” said Scott Millwood, CEO of Customer Effective. “For any project that requires migrating a large amount of data into a single system, experience and strong support are critical. As experienced CRM consultants, we help clients like Beekley assess their needs and design the system that best addresses their unique workflows and business processes.”

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultant and Solution Implementer having completed hundreds of Microsoft CRM implementations and development projects in financial services, manufacturing, technology, professional services and more. Recipient of several CRM and Microsoft awards, Customer Effective recently received the 2008 Microsoft Dynamic